Loyalty Program Management Software

With E-Purse Management

Amity’s Smart Value Plus loyalty program management software system is designed to enhance customer engagement and experience. Our system, though predominantly for the retail sector, can be used in other areas in service industries and others. The features, applicable across the industry, are incorporated and configured in the core solution. Our loyalty program management software is field-proven and is in use at many shopping malls as well as store chains including Sarit Centre in Nairobi, Yaya Centre in Nairobi, Chandarana FoodPlus Stores in Kenya, Souk Bazaar in Nairobi, etc.

Why Choose Our Software?

Our software is secure and has a strong validation facility so that client data and any transaction-related information are protected with access only through authorisation. The loyalty program management software provides valuable insights into client behaviour and preferences through reports and analytics allowing for personalised offerings and schemes. Amity’s Smart Value Plus is flexible and provides the facility for including client-specific features as well.

Amity Smart Value Plus In Use

Value Card

A loyalty program member, who is primarily a shopper, earns the loyalty points at any participating merchant establishment – shop in a mall or a particular store of the chain – against shopping done by him/her. These points can be redeemed anytime to make purchases against such points. There is also a provision of an e-purse for each member in which additional money can be loaded and later used for shopping.


This system includes a module for settlement of accounts related to the loyalty system with various shops/stores. Further, it provides dedicated websites and mobile apps for member shoppers. This system also takes care of cross loyalty, applicable in shopping malls, where points issued by one shop/store can be redeemed at another shop/store.


The registered shoppers are issued a Loyalty Smart Card or alternatively, the system can work with QR Code and/or mobile numbers. This system is available as an ASP model where customers do not have to bother about backend hardware servers, database administration, and trained IT professionals. This system runs on Amity Software’s cloud and all backend maintenance activities are taken care of by us.

Loyalty Program Management Software by Amity

Amity’s Smart Value Plus encapsulates cross loyalty, e-purse, and parking as a single product. This enhances both – the brand image of the shopping mall as well as offers shoppers the convenience of a single point for accumulating and redeeming loyalty points earned – and automatic crediting of equivalent amounts to their membership cards. Our loyalty program management software further offers shoppers the facility to add money to the cards as well as synchronises all transactions to maintain the purchase history. Shoppers may have both ‘Primary’ as well as ‘Secondary’ cards.

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